content / photo / broadcast / event producer

About

b. 1986, HK.

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I grew up in the Northwest and studied marketing and advertising in college. After graduating, I began my career working for leading creative agencies, including Wieden & Kennedy and Fallon. After many rewarding years on the agency side, I made a move into broadcast, leading production of sponsor integration for Turner Broadcasting for several years.

In 2004 I returned to the agency side as a freelance producer. Since then I have been enjoying the flexibility of working with agencies, clients, creative teams and production companies to create dynamic content across all media.

My philosophy is simple. I believe it is essential to forge strong, long-term, working relationships with clients, directors, editors, talent agents, photographers, stylists, graphic, and digital artists. I have honed my ability to manage integrated media across functional teams and agencies: print, broadcast, interactive, social, digital, live event, and experimental. And I have extensive experience working with both celebrity and non-celebrity talent, talent negotiations, rights, and usage management for talent, artists, and musicians.